Photo of James Hastings

IP Innovation Management is the subject of a webinar sponsored by Medmarc Insurance Group. This event will be presented by James Hastings of Rothwell Figg. He is the editor of Healthcare Marketing Law.

IP Innovation Management is a process for:

  • identifying
  • capturing
  • protecting; and
  • exploiting

the value inherent in intellectual assets creations.

Life sciences patents

A recent trademark opposition decision shows that protecting your nutritional supplement trademark is good for overall brand health.

In Tom Miles v. Five Star Gourmet Foods, Inc.,  the Applicant (Five Star) sought to register the mark ENERGY2GO for fresh and packaged meals and snacks consisting primarily of vegetables, fruits, meats, cheese, and grains in International

Hospital marketing budgets are tight as a result of COVID-19 disruptions.   Margins are thin.  So healthcare executives continue to explore new ways to capture lost revenue streams.  While there are no easy answers, creating a hospital brand licensing program can help achieve several financial goals.

Why License?  According to the American Hospital Association (AHA), hospital

Healthcare brand valuation remains a high priority to healthcare organizations during COVID-19.   The first step is to understand the inherent value of the intellectual assets that comprise your brand.

Brand assets defined.   Brand assets consist of a healthcare organization’s creative output, each component of which holds economic value.  Just like real estate, automobiles, jewelry, or

A recent trademark opposition case shows that a trademark disclaimer can make a difference.

In Foundation Medicine, Inc. v. Alfred F. Czap, the Applicant sought registration of the trademark FOUNDATIONAL MEDICINE REVIEW for journals in the field of medicine.    Foundation Medicine, Inc. opposed the application.  In doing so, it relied on two prior registrations of