Martin is a worldwide leader in the digital health field, focusing on using technology to shift health care delivery to a patient-centric model. He was until recently Director of Digital Transformation at Health Service Executive (HSE), the
Your Brands are your #1 Most Valuable Asset
In the COVID-19 world, revenue and profit margins are down and competition is fierce. Now is time to identify and leverage more value from the the #1 financial asset on your books: your brand.
A hospital’s brand is not merely its name, but an indicator of source
Digital health apps are growing in popularity. According to a recent study, there are more than 325,000 mobile health apps available for upload to smart phones or tablets.
The marketing of digital health apps to consumers brings with it numerous legal compliance obligations. Depending on the app and its functions, several federal laws and regulations…