This is part of a continuing series on health trademark compliance and training. This installment reviews trademark basics and clearance considerations.
Many healthcare systems and providers still lack a basic understanding of how health trademarks are cleared, approved, and registered. The root cause if often the failure of employee education and compliance training. When health
Over 3,000 trademark oppositions are filed every year with the US Trademark Trial and Appeal Board. Many of these oppositions involve applications for health trademark products and services. Knowing how the trademark application process works can help healthcare providers determine how to best ensure that their selected trademark will be available for use and registration.
Health trademarks are of vital importance to the value of healthcare brands. A recent study by Healthcare Global revealed that CVS Health was ranked the top healthcare brand in the United States based on revenue, with annual sales of $139.4 billion. Yet the availability of a health trademark for registration and use is never guaranteed.
Healthcare trademarks are everywhere, encompassing a wide-range of products and services. For healthcare providers and sellers of health and wellness solutions, knowing how the trademark system classification works may be useful.
To apply to register a trademark in the United States and elsewhere, it is necessary to list the goods or services on which you