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Digital Health App Regulations

By James Hastings on June 23, 2018
Posted in Digital Health, Healthcare brands, HIPAA Marketing

Digital health apps are growing in popularity.  According to a recent study, there are more than 325,000 mobile health apps available for upload to smart phones or tablets.

The marketing of digital health apps to consumers brings with it numerous legal compliance obligations.  Depending on the app and its functions, several federal laws and regulations…

How Well is your Health Brand?

By James Hastings on May 29, 2018
Posted in Healthcare brands, HIPAA Marketing, Trademark search

A recent article by Healthcare Dive reports that nearly 90% of companies pay employees to participate in wellness programs.  This is a good thing.  Yet when it comes to ensuring their own brand protection health, most health brands and providers ignore their own advice.

Consider these legal health marketing scenarios:

Trademarks.  For every new health…

Trademark Search for Healthcare Brands

By James Hastings on April 24, 2018
Posted in Healthcare brands, Healthcare Marketing, Trademark search

A proper trademark search should be the starting point of any healthcare branding campaign.

A trademark is any name, symbol, or slogan used in connection with the marketing of goods and services.  Trademarks, also known as brand names, serve to differentiate the goods and services of one company from those of its competitors.  In the…

The Number One Question for Healthcare Marketers

By James Hastings on April 24, 2018
Posted in Healthcare brands, Healthcare Marketing, HIPAA Marketing

A recent survey by True North Custom confirms that content marketing continues to play a growing role in the marketing of healthcare brands.

The 2018 State of Healthcare Content Marketing Report provides a fascinating look into what healthcare marketers deem important.  It is a must read for those who wish to stay on top of…

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Healthcare Marketing Law is a publication of Rothwell Figg, a leading U.S. intellectual property law firm.  We help health care providers and their business associates register and protect their valuable brand assets and mitigate HIPAA marketing risks.

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