Leveraging your healthcare branding was the topic of a recent health marketing presentation in Nashville, Tennessee.  The speakers were Janell Moerer, SVP & CMO Centura Health; Kristen Wevers, SVP & CMO UC Health; Philip Guillano of Brand Active; and David Perry, Perry IQ.

Here are some great observations from the panel:

Why healthcare branding matters.

What’s new in healthcare marketing?  A greater focus on the law.

The evolution of healthcare marketing has resulted in greater legal obligations for the industry.  Today, more healthcare marketers are advertising directly to consumers.  Where traditional healthcare marketing was provider-centric, the modern approach emphasizes patient experience.  This model brings with it a multitude of new