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What every CFO Should Know About the Value of Brands

By James Hastings on July 11, 2021
Posted in Digital Health, Healthcare brands

Your Brands are your #1 Most Valuable Asset

In the COVID-19 world,  revenue and profit margins are down and competition is fierce.  Now is time to identify and leverage more value from the the #1 financial asset on your books: your brand.

A hospital’s brand is not merely its name, but an indicator of source

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Healthcare Marketing Law is a publication of Rothwell Figg, a leading U.S. intellectual property law firm.  We help health care providers and their business associates register and protect their valuable brand assets and mitigate HIPAA marketing risks.

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