Legal note: Copyright compliance programs and training are vital to mitigating your marketing risks.
Understanding copyright basics is an important component of an effective health care marketing strategy.
A proper copyright compliance program will include an understanding of what you can protect, what requires a license, and how to avoid infringement.
1. What you can
Hospital marketing lawsuits can often be avoided. But many hospitals do not have adequate brand and marketing risk management because they think they either don’t need it or cannot afford it. Not having proper risk prevention training and policies can be costly to you and your health care organization.
Here are some recent cases where
Copyright infringement claims against health providers is a growing concern. Unfortunately, many healthcare systems and hospitals neglect to implement a marketing compliance program until something goes terribly wrong. The result? Potential liability for copyright infringement.
What is copyright infringement? Broadly speaking, copyright infringement is the unauthorized appropriation of original materials that are protected under U.S.