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Healthcare Marketing Law

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How Well is your Health Brand?

By James Hastings on May 29, 2018
Posted in Healthcare brands, HIPAA Marketing, Trademark search

A recent article by Healthcare Dive reports that nearly 90% of companies pay employees to participate in wellness programs.  This is a good thing.  Yet when it comes to ensuring their own brand protection health, most health brands and providers ignore their own advice.

Consider these legal health marketing scenarios:

Trademarks.  For every new health…

The Number One Question for Healthcare Marketers

By James Hastings on April 24, 2018
Posted in Healthcare brands, Healthcare Marketing, HIPAA Marketing

A recent survey by True North Custom confirms that content marketing continues to play a growing role in the marketing of healthcare brands.

The 2018 State of Healthcare Content Marketing Report provides a fascinating look into what healthcare marketers deem important.  It is a must read for those who wish to stay on top of…

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Healthcare Marketing Law is a publication of Rothwell Figg, a leading U.S. intellectual property law firm.  We help health care providers and their business associates register and protect their valuable brand assets and mitigate HIPAA marketing risks.

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James Hastings
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